Because my collection is quite extensive, the advertising smalls are divided up alphabetically by manufacturer. Please use the provided links to the collection.
Advertising Smalls A - G (which includes Atlas Powder, Austin Powder, Ballistite Powder, Baschieri & Pellagi Ammunitioon & Gunpowder, Buffalo Arms, Chamberlin, Clabrough Gun and Golcher Ammunition, Daisy, Davis Guns, Dead Shot, Dickey Bird, DuPont, Federal Cartridge Corporation, Francotte Gun-V. L. & D. & D. and Frontier Arms);

Advertising Smalls H-R (displayed below which includes Harrington Richardson, Hazard Gunpowder, Hercules Powder, Hopkins Allen, Hunter Arms, Iver Johnson, Laflin & Rand, Langley Gun Makers, Ligowsky, Lovell, Maynard & Draper Sporting, Miscellanous, Montgomery Ward, Mullerite Gunpowder, National Sportsman, Ottawa & Carleton Rifles, Peters and Remington);

Advertising Smalls S-Z (Savage Arms, Scully Sure Shot, Selby shot/lead, Smith & Wesson, Sporting Life, Sterling True Blue Marksman, Stevens, U. S. Pidgeon Co., UMC, Western Cartridge, Western Field & Stream, Whitney Rifle, Winchester Repeating Arms, Wm. H. Hoegee Co and Wm R. Burkhard Co.)
1 Hamilton Powder Hamilton Powder Co. Was a subsidiary of DuPont. This large sterling fob was won by J.E.Wells. There is no winning date but I would guess early 1900's.
2 Hamilton Powder Sterling trophy token given out at a trapshoot. The trophy was won by Herb. Jordan December 1916. The Hamilton Powder Company presented the trophy.
1 Harrington Richardson Celluloid red and white 7/8” “Harrington & Richardson Arms Co. Fire Arms-Worchester, Mass U.S.A. Maker: Whitehead and Hoag.
2 Hazard Gunpowder 1899 Hazard “ Leads The World Black Powder or Smokeless”celluloid 1&3/4” fob. The hanger is brass with blue and white enamel. The reverse celluloid reads “Western Party, 1899 Grand American Handicap”.
Very few of these complete fobs exist today. The hanger was designed to easily remove the fob. It was popular to hang fobs from watch chains.
3 Hazard Gunpowder “Rain or Shine Hazard Leads The World Blue Ribbon Wet or Dry” Fob. This early Celluloid fob has crossed Shotguns suspended from a brass “Blue Ribbon” Hanger. This attendance medal was made by F.N. Nobel, Chicago.
4 Hazard Gunpowder “Hazard Powder Co. Hazardville” Stickpin.
1 Hercules Powder Hercules Gold Half Century Trophy Fob. This 1” gold fob with original black ribbon has the shooter, club house and the trap puller embossed on the fob. The reverse is engraved” Won with E.C.” The shooters name, residence along with 50 straight is also engraved. Dated 8-16-16
2
Hercules Powder
Back
 1897 Smokeless E.C. Powder 1& 3/4” ivory celluloid fob, ribbon and hanger. This Grand American Handicap Fob was an attendance advertising piece for the G.A.H. Live Pigeon Tournament.
3 Hercules Powder “For Shotguns I Always Use New Schultze Powder” 1 & 1/4” Celluloid sepia colored Annie Oakley Pinback. Maker; Baltimore Badge and Novelty Company.
4 Hercules Powder Celluloid 7/8” “E.C.” and Schultze Pinback. Maker; Whitehead and Hoag.
5 Hercules Powder Celluloid orange 5/8” Hercules Powder Tack.
6 Hercules Powder Celluloid orange 5/8” Hercules Smokeless Tack.
7 Hercules Powder Celluloid orange 5/8” “Shoot E.C. Smokeless Shotgun Powder” Tack.
8 Hercules Powder Celluloid orange 3/4” Pinback. “Shoot E.C. Smokeless Shotgun Powder. Maker; J.B. Carrol, Chicago.
9 Hercules Powder Blue celluloid 5/8”Hercules Infallible Smokeless Celluloid Tack. Maker; J.B. Carrol, Chicago.
10 Hercules Powder Blue celluloid 5/8” “Shoot Infallible Smokeless Shotgun Powder” Tack.
11 Hercules Powder Hercules 1” celluloid “Keep 'Em Shooting” Pinback.
12 Hercules Powder Hercules 1” celluloid "Keep 'em Shooting" Pinback.
13 Hercules Powder Hercules War Bonds 1” celluloid Pinback.
14 Hercules Powder 1896 E.C. Championship Tournament red/white ribbon with thin celluloid Fob E.C. Smokeless Powder The Best In The World”.
15 Hercules Powder 1914 Hercules sterling Fob and hanger in original condition. Maker; B.B.&B.
16
Hercules Powder
Top
 1915 Hercules gold Century Trophy Fob. Clasp at top engraved with "147 Straight". The reverse is engraved “Won With E.C.” The winners name also engraved and the date 5-24-15.
17 Hercules Powder 1914 Hercules gold Century Trophy Fob. The reverse is engraved “Won With E.C.” The winners name and date.
19 Hercules Powder 1917 Hercules bronze Gun Club Trophy Fob. Maker; J.E. Caldwell & Co. Chicago.
20 Hercules Powder 1917 Hercules Sterling Silver Gun Club Trophy fob. Maker; J.E. Cardwell & Co.
21 Hercules Power 1917 Hercules Gold Fob. The reverse is engraved with the winners name and June 20th, 1917. Maker; Caldwell.
22 Hercules Powder 1918 Hercules bronze Gun Club Trophy Fob. Maker; J.E. Caldwell.
23 Hercules Powder 1918 Hercules Sterling Silver Gun Club Trophy Fob. Maker; J.E Caldwell.
24 Hercules Powder 1918 Hercules Gold Gun Club Trophy Fob. The Eight in 1918 appears to have been added after the fob was made. The work was expertly done as it matches other Hercules 1918 fobs. Maker J.E. Caldwell.
25 Hercules Powder Hercules gold Half Century Fob. This fob is unique that it has the long run chain attached. These long run chain links were offered in 1917. Each interchangeable link had the long run number and date engraved on it. The reverse fob has engraved”Won With Infallible By _____ 54 Straight. LeClaire. Iowa 5-20-17.
27 Hercules Powder Hercules 1914 Brass Fob with original black ribbon. A seldom seen brass fob in excellent condition.  
2 Hopkins Allen Celluloid red and white oval Pinback “ U.S. Govt. Tested Hopkins and Allen”. Maker: Whitehead and Hoag.
3 Hopkins Allen Celluloid and metal 1&1/4” paper clip. “Triple Action Safety Police Revolvers, The Hopkins & Allen Arms Company.”
4 Hopkins Allen Small
Hopkins and Allen stickpin. The pin is embossed with
Hopkins and Allen on the reverse
1 Hunter Arms Lavender and white 7/8” celluloid button stud” The Hunter” and “The Hunter Arms”. Maker; Whitehead and Hoag.
2 Hunter Arms Celluloid 7/8” Hunter Arms Co. Button Stud. “ Ride a Hunter Shoot a Smith”
3 Hunter Arms “Ride a Hunter” 7/8” Celluloid Button Stud. C.D. Holbrook & Co. Minneapolis, Minn. This probably was a hardware store or distributor for Hunter Arms.
4 Hunter Arms The Hunter Arms Co. Dog and Quail celluloid 7/8” Button Stud. Maker; Whitehead and Hoag.
5 Hunter Arms Hunter Arms blue, white and red celluloid Button 7/8”Stud. “The Hunter Arms Co. Fulton, N.Y. Ride A Hunter Shoot A Smith”
6 Hunter Arms Hunter Arms Co. celluloid 7/8”Black and white button stud. “Ride A Hunter” Maker; Baldwin Gleason Co.
7 Hunter Arms Gold and enameled “ The Hunter Arms Co.” Pinback. A quality made pinback with crossed shotguns and a clay pigeon. No Makers mark on the reverse.
8 Hunter Arms The Hunter Arms Co. celluloid 7/8”pinback.”The Hunter Arms Co. The Hunter Bicycles Fulton, N.Y.” Maker; Whitehead and Hoag.
9 Hunter Arms Celluloid 7/8” Hunter Arms Button Hook.”The Hunter Arms Co. The Hunter bicycles Fulton N.Y.” Maker; Whitehead and Hoag.
10 Hunter Arms Celluloid Smith Guns oval Pinback. Maker; Whitehead and Hoag.
13
 Hunter Arms Hunter Arms celluloid, aluminum and paper backed advertising item. The 1.25" diameter piece appears to have been attached to a ribbon or used as a button. The was exhibited at the 1905 Portland Exposition, which was also known as the Lewis and Clark Exposition.
14
 Hunter Arms Rare green Hunter Arms "Ride a Hunter Shoot a Smith" celluloid button stud
Button maker unknown but believed to be Whitehead and Hoag Company.
15 Hunter Arms Celluloid Hunter Arms advertising celluloid 7/8" pinback.
This another variation of this type of advertising pinback
listing a Baltimore agent for Hunter Arms.
16 Hunter Arms Hunter Arms 7/8" celluloid very light red color. There is no foxing
and in excellent condition. Another Hunter Arms color variant.
1 Iver Johnson Celluloid 3/4” Iver Johnson Button Stud. The black and red lithograph reads “Model 39 Iver Johnson Arms & Cycle Works”. No makers mark.
2 Iver Johnson Celluloid 7/8” blue and white Iver Johnson Button Stud. The button reads “New Name-New style-New improvements Iver Johnson Cycles Fitchburg, Mass.” Maker: Whitehead and Hoag.
3 Iver Johnson Celluloid 7/8” Iver Johnson Pinback with lithograph of a lady inside a spoke wheel.”Iver Johnson Cycles” Maker; Whitehead and Hoag.
4 Iver Johnson Celluloid 7/8” Iver Johnson Pinback of Major Taylor.
5 Iver Johnson Celluloid 7/8” “Boy Scout” Bicycle Pinback. Maker; Bastian Bros. Co. Rochester, New York.
7 Iver Johnson Celluloid 7/8” black pinback “Johnson on a World” Maker; Whitehead and Hoag.
8 Iver Johnson Iver Johnson small 1/2" celluloid trademark button. A very rare
and seldom found button.
1 Jacksonville Rifles 1899 celluloid fob compliments of Jacksonville Rifles,
F.C.and Pennsylvania Railroad.
1 Laflin & Rand Laflin & Rand Bronze 1&1/2” Fob on black ribbon. The reverse reads “ For Rifles Shotguns and Revolvers Laflin & Rand Smokeless Powders Are Unequaled.”
2 Laflin & Rand Brass button stud “Laflin & Rand Smokeless Powder”
Unknown maker.
3 Laflin & Rand Celluloid 1” “Infallible Shotgun Smokeless Pinback” Maker; Whitehead & Hoag.
4 Laflin & Rand Blue background 1&1/4” “Infallible Shotgun Smokeless” Pinback.
5 Laflin & Rand White background 1&1/4” “ Laflin & Rand Infallible Smokeless.” Maker; Whitehead and Hoag.
6 Laflin & Rand White background 1&1/4” “Laflin & Rand Smokeless Powder” Pinback. One of the earliest L. & R. Pinbacks.
8 Laflin & Rand Relatively uncommon Laflin and Rand
Infallible Smokeless Sterling Cuff Link.
1 Langley Gun Makers Metal 1&1/8” Token “Langley Gun Makers” Luton Reg. Trade Mark with embossed pigeon.
1
Ligowsky

1883-84 Ligowsky Sterling and gold Clay Pigeon Medal. This beautiful medal was given out as a promotional medal introducing the newly invented clay pigeon. A series of these medals were shot for in different states. This medal is engraved “ Presented By The Ligowsky Clay Pigeon Co. Champion Shot of Indiana 1883-4.” The gold disc has the seal for the state of Indiana. The medal measures 2 & 1/2” wide by 5&1/4” high.
1 Lovell Celluloid 7/8” stickpin. “John P. Lovell Arms Co. Boston, Mass. U.S.A.-Lovell Diamond Cycles” Unknown stickpin maker.
2 Lovell Celluloid 7/8” Lovell Button Stud. Same design as number 2 except a button stud. Maker; Whitehead and Hoag.
3 Lovell Celluloid 7/8” Pinback with the same design as numbers 1&2 except it is a pinback. Maker ; Whitehead and Hoag.
4 Lovell Celluloid 7/8” Lovell Button Stud with diamond horizontal advertising.
5 Lovell Celluloid 7/8” blue Lovell Diamond Bicycle Button Stud.
6 Lovell Lovell Cycles and Firearms Company 1" pinback.
Most firearm manufacturers made cycles.or marketed
them including Winchester and Remington.
1 Marlin Important Marlin brass and enameled fob on leather watch strap.
The fob measures 1.25" in diameter and is a fine example of
Marlin advertising. Marlin advertising is very scarce.
1

Marshall Wells

 Brass Marshall Wells Company fob with hanger. The fob advertises shooting Peters Shells.
X Dick Baldwin Collection.
1 Maynard & Draper Sporting Goods Gold colored stickpin with standing dog above diamond shape D & M. The reverse is stamped Sporting Goods.
3 Miscellaneous Two older unidentified straight shaft revolver stickpins.
4 Miscellaneous “Expert Target Roller” celluloid pinback. Maker;
1 Montgomery Ward Celluloid 7/8”silver and black print “M.W.& Co. Hand Loads”. Maker: Whitehead and Hoag
1 Mullerite Gunpowder Celluloid oval pinback “Shoot Mullerite Powder – New York Sporting Goods 15-17 Warren St., New York.”
2 Mullerite Gunpowder 1904 gold plated and enameled smokeless Mullerite Fob. Fob features an enameled clay pigeon on the front. The reverse is nicely engraved “Presented to_____by Schoverling and Welles, New York.
1 National Sportsman Celluloid 1&1/4” National Sportsman Pinback. “Sporting Goods At Right Prices 75 Federal St. Boston” Unknown maker.
2 National Sportsman Celluloid 1&1/4” shorebird whistle advertising The National Sportman Inc.. “Baker & Batavia Guns-Safe Durable-hard shooters for sale by The National Sportsman Inc 75 Federal St. Boston, Mass.”
4 National Sportsman Red, white and blue brass National Sportsman Fob.
5 National Sportsman National Sportsman Brass 1&1/2” Fob. The reverse says” Magazine of good fellowship for lovers of sport with rod, dog, rifle and gun”.
6 National Sportsman National Sportsman brass red enameled 5/8” pin.
7 National Sportsman National Sportsmen's celluloid exhibitors fob.
This event was held in March 1896 at Madison
Square Garden. The exhibitors number is on
the reverse.
1 Ottawa & Carleton Rifles Celluloid 7/8” pinback advertising Ottawa & Carleton Canadian Rifles. Whitehead and Hoag makers.
1 Nobel Crown Ammunition Rare gold and enameled stickpin advertising CXL Industries (Nobel).
The stickpin is pre 1914 advertising Nobel Crown Ammunition.
1 Northwestern Celluloid 1" Northwestern Shot and Lead Company Pinback.
The circa 1920's pinback is an example of a diverse product
line selling not just lead shot for hunting and trapshooting.
1 Peters Peters 1&1/4”Pinback. Lithograph of a grouse in center with black rim.
2 Peters Early 7/8” thin rim “Shoot Peters Shells” Maker; Pulver Co. Rochester, N.Y. I believe this was the first of the three series. You have to look closely to see the variations in color.
3 Peters Celluloid “Shoot Peters Shells” 7/8” Pinback. Maker; Bastian Bros., Rochester, N.Y.
4 Peters Celluloid 7/8” “Shoot Peters Shells” Pinback. Maker; Whitehead and Hoag.
5 Peters Celluloid 7/8” pinback “Shoot Peters Referee Semi Smokeless Shells” White background with Lithograph of brown Referee Shell. Maker; Bastian Bros.
7 Peters Celluloid 7/8” Peters Pinback. Sunrise duck hunter has a duck flying. No advertising on this pinback other than the red “P”.
8 Peters Celluloid 7/8” Peters Pinback of hunter looking through the red “P” at a mallard. “Use Peters Shells-Steel Where Steel Belongs”. Small trademark on the bottom of the pin. Maker; Bastian Bros.
9 Peters Celluloid 7/8” Peters Pinback with a mallard flying through the red “P”. This has “Peters Shells” with a Blue sky background “Steel Where Steel Belongs”. Trade mark is in the lower right corner.
10 Peters Celluloid blue, red and white Peters 7/8” Pinback. “ Steel Where Steel Belongs” script on rim. Red “P” no script. Red trademark. Maker; Bastian Bros. Co., Rochester, N.Y.
11 Peters Celluloid 7/8” Peters Pinback with blue sky background. Flying mallard through the Peters “P”.
12 Peters Celluloid 7/8” Peters Pinback with no script on “P” blue sky with mallard flying through Peters “P”. Trademark on bottom of “P”. Maker: Bastian Bros.
13 Peters Celluloid 7/8” Peters Pinback “ Usem as Municoes” Pinback. Peters “P” blue rim and white star rim. An Italian Market Peters advertising Pinback.
14 Peters Celluloid 7/8” Peters Pinback with gold rim. “Shoot Peters Shells and Cartridges”. Peters blue center with red “P”.
15 Peters Celluloid 7/8” Peters Pinback with gold rim “Peters Shells and Cartridges The Perfect Ammunition.” Maker; Bastian Bros.
16 Peters Celluloid 7/8” Peters Pinback with gold rim. “Shoot Peters Shells and Cartridges.” Trade mark variation. Maker; Bastian Bros.
17 Peters Celluloid 7/8 Peters Pinback. Red “P” with .22 shell through the red “P”. Pinback has light blue/green background. “Use Peters Semi-Smokeless Cartridges.” Maker; Bastian Bros.
18 Peters Celluloid 7/8” Peters Target Pinback. The pinback resembles the head stamp of a 12 gauge Target shell with a red “P”. Maker; Bastian Bros. Mfg.
19 Peters Celluloid 7/8” pinback with Peters red, white and blue stared “P” with light blue background. The back paper reads “ Compliment of The Peters Cartridge Co. Cincinnati, Ohio.”
20 Peters Blue celluloid 7/8” pinback with gold Peters script “Peters Arms and Sporting Goods Co. Cincinnati.” Made by The Southward Nov. Co. Columbus, Ohio. This is an early hinged pinback. The president and board members of this sporting goods store were identical to the Peters Cartridge Co.
21 Peters Celluloid 7/8”Peters Pinback with scene of target shooter shooting a target through the peters “P”.
22 Peters Celluloid 7/8” Peters Pinback with dog jumping through the “P” with a bird in it's mouth. “Steel Where Steel Belongs - use Peters Shells.” Maker Bastian Bros. Mfg.
23 Peters Celluloid 7/8” Peters Pinback. Peters hunters, dog in rabbit hunting scene. “Use Peters Shells.” Maker; Bastian Bros. Mfg.
24 Peters Celluloid red 7/8” Peters Pinback No. 12 Ideal Lithograph of the head stamp of the Ideal Shell. One of the earliest celluloid Peters Pinbacks.
24A

Peters Celluloid green 7/8” Peters Pinback No. 12 Ideal Lithograph of the head stamp of the Ideal Shell. One of the earliest celluloid Peters Pinbacks.
25 Peters Celluloid 7/8” Peters Pinback of hunter and dog left of “P”. Quail are flushing to the right. The trademark is in the middle of the “P”. One of the nicest Peters advertising lithographs.
26 Peters Celluloid 7/8” Peters Pinback “Peters Shells and Cartridges”. Hunter and dog right of the “P”. A covey of quail flushing to the left of the “P”. Maker; Bastian Bros.
27 Peters Celluloid 7/8” Peters Referee Pinback with 12 gauge head stamp on ivory background. Maker; Bastian Bros.
28 Peters Celluloid 7/8” Peters black“Superior Cartridges.” Maker; Whitehead and Hoag.
29 Peters Celluloid 7/8” Peters “Experts Use Peters Cartridges” Lithograph of .22 cartridge. Maker; F.F. Pulver.
30 Peters Celluloid 7/8” Peters green background 7/8” pinback. “Experts Use Peters Cartridges.”
31 Peters Peters 7/8” light blue background “Experts Use Peters Cartridges.” Maker; Whitehead and Hoag.
32 Peters Peters 7/8” red rim celluloid “Use Peters Referee Shells” Pinback. Lithograph of a 12 gauge purple window shell. Maker; Bastian Bros.
33 Peters King's celluloid 7/8” blue highlighted, “Smokeless” dark blue and red Button Stud. “Smokeless” is on the banner and highlighted blue. Maker; “Pettibone Co. Cin. O.”
34 Peters King's celluloid 7/8” King's light blue and red with no highlighted letters. Maker; Pettibone Co.
35 Peters Peters red Stickpin. “Shoot Peters Shells.”
36 Peters Peters black Stickpin. “Shoot Peters Shells.”
37 Peters Peters 1901 red enameled shell hanger with two suspended chains that attach to a hollow 1&1/4”brass clay target. The front of the target is engraved “ Weatherford Gun Club Peters Trophy.” The reverse is engraved “Presented to Weartherford,(Tex.) Gun Club by The Peters Cartridge Co. Cincinnati, O. 1901.”
38 Peters Peters 1&1/4” silver shooting disc. “Shot with a Peters Cartridge. An unshot exhibition piece.
39

Peters Peters Cartridge Co. Advertising Fob given to Camp Wheeler
promoting their ammunition. X Richard Baldwin Collection
1 Remington Remington Quail 1&1/4” Pinback
2 Remington Remington oval celluloid “Remington Autoloading” Pinback. Maker; Whitehead and Hoag.
3 Remington Remington oval celluloid “Remington Pump” Pinback. Maker; Whitehead and Hoag.
4 Remington Remington blue & white 7/8” celluloid “Remington cycles to the Front” Pinback. Maker; Whitehead and Hoag.
5 Remington “Shoot Remington U.M.C. Lesmok Cartridges” 7/8” celluloid Pinback. Two bears .22's. Maker; Bastain Bros.
6 Remington “Shoot a Remington U.M.C. Repeater” 7/8” celluloid pinback of two bears with gun. Maker; Bastain Bros.
7 Remington “Shoot Remington U.M.C. Steel Lined Shells” 7/8”celluloid Pinback with two bears a saw and shell. Maker; Bastain Bros.
8 Remington “Pledged to Victory Remington War Workers” 7/8” celluloid Pinback. Type#1. Maker Whitehead and Hoag.
9 Remington “Pledged to Victory Remington War Works” 7/8” celluloid Pinback. Type#2. Maker; Whitehead and Hoag.
10 Remington Enameled 1/2” red and gold Remington U.M.C. Screw back lapel pinback. This quality lapel pinback was probably for sales employees. Maker unknown.
11 Remington Red 7/8”celluloid “Remington U.M.C.” trademark pinback. Maker; Phelps & Son's Mfg. Co., Newark, N.J.
12 Remington Red 7/8”celluloid “Remington U.M.C.” no trademark pinback. Maker; Whitehead and Hoag.
13 Remington U.M.C. Remington Celluloid Pinback. Round red trademark, multi colored “Auto Loading” oval pinback.
14 Remington U.M.C. Remington Celluloid oval Pinback. Round red trademark “Pump” variation.
15 Remington Remington U.M.C. 1/2” red celluloid button Stud with trademark. This button stud has slightly smaller print and the older one piece style back.
16 Remington Remington U.M.C. 1/2” red celluloid Button Stud with trademark. This button stud has the three piece back and larger print.
17 Remington Remington U.M.C. 1/2” red celluloid button stud with no trademark.
18 Remington Remington U.M.C. Celluloid 7/8” “Shoot arrow and Nitro Club Shells.”Maker Whitehead and Hoag.
19 Remington Remington U.M.C. Celluloid 7/8” Pinback. “.22 Lesmoke Cartridges.” Back paper missing.
20 Remington Remington U.M.C. Celluloid 7/8” Pinback. “Shoot .22 Lesmok Cartridges” Pinback with trademark. Maker; Phelps & Son's Manufacturing Company, Newark, N.J.
21 Remington Remington 7/8” U.M.C. Celluloid Pinback. “Shoot Arrow or Nitro Club Shells”. Maker; Phelps/Son's Mfg.
3X Remington Remington 100th Anniversary(1816-1916) silver plated brass fob.
1 Rockdale Gorgeous 1.25" Rockdale Powder and Dynamint Company
Pinback. This is one example of only two designs known.
The pinback is in excellent condition with no foxing.
Phone: 608 778 2244 Email: krbuchert@gmail.com
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Designed by Ellen UrnessLast Edited Date: 30 January 2024