Because my collection is quite extensive, the advertising smalls are divided up alphabetically by manufacturer. Please use the provided links to the collection.
Advertising Smalls A - G Atlas Powder, Austin Powder, Ballistite Powder, Baschieri & Pellagi Ammunitioon & Gunpowder, Buffalo Arms, Chamberlin, Clabrough Gun and Golcher Ammunition, Daisy, Davis Guns, Dead Shot, Dickey Bird, DuPont, Federal Cartridge Corporation, Francotte Gun-V. L. & D. & D. and Frontier Arms);

Advertising Smalls H-R (Harrington Richardson, Hazard Gunpowder, Hercules Powder, Hopkins Allen, Hunter Arms, Iver Johnson, Laflin & Rand, Langley Gun Makers, Ligowsky, Lovell, Maynard & Draper Sporting, Miscellanous, Montgomery Ward, Mullerite Gunpowder, National Sportsman, Ottawa & Carleton Rifles, Peters and Remington);

Advertising Smalls S-Z (displalyed below which includes Savage Arms, Scully Sure Shot, Selby shot/lead, Smith & Wesson, Sporting Life, Sterling True Blue Marksman, Stevens, U. S. Pidgeon Co., UMC, Western Cartridge, Western Field & Stream, Whitney Rifle, Winchester Repeating Arms, Wm. H. Hoegee Co and Wm R. Burkhard Co.)
1 Brass Savage Arms Co. Watch Fob.
2 Savage Arms Co. Stickpin.
3 Blue celluloid 7/8” Savage Employees Protective Ass'n Pinback. Maker unknown.
4 1915 brass Savage Arms Co., Utica, N.Y. Watch fob. This was a Panama Pacific Exposition, San Francisco Fob.
5 “Savage Rifles Savage Arms Utica, N.Y.” Fob. White and red painted on the headdress band. The fob appears to be silver.
6 Uncommon Savage Arms brass stickpin.
1
Celluloid Schultze and E.C. 1.25" fob with original ribbon. The fob is promoting
the 1897 state trapshoot in Oil City, Pennsylvania. The reverse has interesting
testimonials by Captain Brewer and Rolla Heikes. A very rare fob with its original
hanger and ribbon.
1 Celluloid 7/8” air rifle pinback made by Dieges & Clust, N.Y.
2 Selby gold and enameled watch fob with red shell. Maker: Larson.
NEW Slocum Arms Company manufacturer of small arms
celluloid 1.75' knife sharpener..circa 1900-1910
Schmelzer was the largest dealer of sporting goods in Missouri in 1905.
1 Celluloid 1&1/4” Smith and Wesson Pinback. The back Paper shows age but no makers name. I would guess 1910 vintage.
1 Celluloid 1&1/2” pinback “5 cents a copy Read Sporting Life.” Maker; Keystone Badge Co., Reading PA.
2 Celluloid 7/8”white and blue pinback.“Authority on Baseball, cycling and guns”. Maker; Whitehead and Hoag.
3 Celluloid 7/8”blue and white pinback. “Sporting Life Baseball-Cycling-Guns”. Maker Whitehead and Hoag.
4 Celluloid 7/8” blue, white and red 7/8” pinback. “Sporting Life Uncle Sam 5 cents.”
5 Celluloid 1” pinback. “Sporting Life Baseball-Trap shooting-general sports.”
1 The Standard Target Company Gold Shooting Medal. The Standard Target Company was an early maker of clay pigeons and this was a promotional medal given out at trapshoots to promote their product. The hanger is engraved “STANDARD”. This medal is circa early 1890's.
1 Celluloid 7/8” Sterling Air Rifle Pinback made by Upton Machine Co. St. Louis, Mich.
1 Celluloid 7/8” Stevens black lettered pinback. “Stevens Shotguns Close-Shooting-Self Pointing.” Whitehead and Hoag was the maker of all Stevens Pinbacks.
2 Celluloid 7/8” Stevens Blue lettered “The Bulls-Eye Kind” Pinback.
3 Celluloid blue lettered Stevens “Shotguns Close-Shooting-Self pointing”.
NEW Hard to find black print Stevens Rifles celluloid
button stud. 7/8" diameter.

Celluloid 1&1/4” Townsend Gun Co. 1514 Farnam Omaha, Nebraska Captain Pinback. This early pinback has a hinged back pin that locks into the metal rim. I have seen other Townsend pinbacks for other field positions in baseball but the captain makes it special.
1 Trojan powder Company Key Chain.
The reverse reads " Trojan Powder Co. MFRS of High Explosives
Allentown, PA, San Francisco, CAL Magazines and sales offices
in Principal Districts in U.S."
Whitehead & Hoag Co.
1 Aluminum 1&1/2 “ advertising Token probably given away at shoots. Remember aluminum was still a well valued medal at this time because of the low quantities being produced. The reverse reads “Presented by the U.S. Pigeon Co. Manufactures of Targets and traps Findlay, O. U.S.A.”
1 Celluloid Red & white 1/2” lapel stud made by Whitehead and Hoag, Newark, New Jersey. At this time, it appears all U.M.C. Pinbacks and button studs were made by Whitehead and Hoag.
2 Celluloid red and white 7/8” pinback with back paper.
3 Celluloid 7/8”pinback with red,white and black lettered “U.M.C. Shoot .22 Smokeless Cartridges”.
4 Celluloid 7/8” pinback with white and red lettered “U.M.C. Shoot .22 smokeless Cartridges”.
5 Celluloid 7/8 pinback” with red, white and black lettered “U.M.C. Arrow or Nitro Club Shells”.
6 U.M.C. Annie Oakley 7/8”Pinback “I Use U.M.C. Ammunition To Obtain The Best Results”. Back reads “compliments of Annie Oakley.”
7 Celluloid 7/8” Annie Oakley Button Stud. This button has the same lithograph as the above#6.
8 Celluloid 7/8 pinback” red,white and black lettered “Annie Oakley Shoots U.M.C. Ammunition.
9 Celluloid 7/8” pinback with red with white lettered “ U.M.C. Annie Oakley. Full back paper.
10 U.M.C. red letter Annie Oakley Celluloid Pinback. This is the earliest of the 7/8” Annie Oakley Pinbacks. Whitehead and Hoag is the pinback manufacturer.
1X Gold U.M.C. 35 Rem twisted shaft Stickpin.
2X Brass 7/8” U.M.C., Co. No.12 Majestic Pinback. This type of pinback had a brown heavy paper back with no identification as to the maker.
3X Brass 7/8” U.M.C., Co. No.12 Nitro Club Pinback.
4X Brass 7/8” U.M.C., Co. No.12 New Club Pinback.
5X Brass 7/8” U.M.C., Co. No.12 Arrow Pinback.
6X Brass 7/8” U.M.C., Co. No 12 Challenge Pinback.
1 V.L.A. Marksman Celluloid 1” Pinback. Von Lengerke & Antoine was a high end sporting goods store. This pinback was made with no back paper but marked Chicago on the rim of the celluloid.
2

Von Lengerke and Detmold sterling and gold 1920 trapshooting trophy. The 16.6 gram medal was won by George D. Stark for High Gun all around Championship June 13th, 1920. V.L.& D. was a sporting and arms dealer which sold in 1928 to Abercrombie and Fitch. V.G.& L. had stores in New York and Chicago.
1 Celluloid 1&1/4” white, blue and red center Western Cartridge Co. Pinback. “Shoot Record-Peerless-Field-Marvel Shells.”Maker: Bastian Bros.
2 Western red enameled watch fob with scene of hunter and dog flushing a bird. The reverse reads “Western Ammunition Compliments Theman, King & Company, Ithaca, N.Y.”
3 Western celluloid 1&1/2” Pinback advertising a trap shoot in Springfield Oct. 22-24th with 1000.00 added money. St Louis Button Co. maker
4 Western Cartridge 1&1/4” Celluloid Pinback “Western Cartridge Employees Independent Union”.
5 Celluloid 1” Western Pinback advertising Field Shells. Maker: St. Louis Button Co.
5X

"Shooters Favorite" 7/8" celluloid pinback made by Bastian Brothers, N.Y.
6 Celluloid 3/4” Western Pinback “Shoot Western Field Steel locked Shells”. Maker unknown
7 Celluloid 7/8” 274 Straight Pinback. “longest Run 1907 Made With Western Shells”.
8 Celluloid 7/8” Western Pencil Clip “The Worlds Best Ammunition.”
9 Celluloid 7/8” “Shoot Western Field Steel Locked Shells”. A pencil clip.
10 Celluloid 7/8” pinback “Western Record Ammunition The Worlds Best”. Maker: Bastian Bros.
11 Celluloid 7/8” pinback “Western Record Ammunition The worlds Best”. This pinback advertises The National Sportsman Inc. as an agent for Western Ammunition.
12 Celluloid 3/4” small Western Pencil Clip. “The Worlds Best Ammunition.”
13 Western Ammunition red enameled diamond stickpin. Maker: Bastian Bros.
14 Small celluloid 5/8” Western Pinback advertising “shotgun shells- Metallic Cartridges”. Maker unknown.
15 Rare solid gold Western Pin with a diamond for the primer. It is unknown as to whether it was given as a trophy or worn by a Western Representative. A very rare item and possibly the only one known.
16 Scarce Westerm 7/8" Field Shells Pinback.
2X White Flyer gold and enameled twist Stickpin.
3X Gold and enameled White Flyer Cuff Link.
17 Choice and hard to find celluloid Western Cartridge Co.
White flyer 7/8" Pinback.
18 Beautiful Western Ammunition gold and enameled fob attached to
to a leather watch strap. The fob advertises White Flyer targets
and Western Ammunition. The reverse is engraved L.S. Rambo
171X175. Field is also engraved and that was Westerns brand of
shells. Rambo was from Galva, Illinois and was also an agent for
DuPont Powder. He was not a registered professional class shooter.
1 Celluloid 1&1/4” Western field and Stream ivory and green script fob. “Compliments of Mrs. D.H. Day Representing Western Field And Stream.” Maker; Whitehead and Hoag.
1 Celluloid 7/8” blue and red Shoot Winchester Shotgun Shells and Shotguns Pinback.
2 Celluloid 1” blue and red “Shoot Winchester Shotgun Shells and Shotguns” Pinback.
3 Celluloid 7/8” “Always Shoot Winchester Cartridges” Pinback.
4 Celluloid 7/8” Winchester Junior Rifle Corps” Pinback maker unknown.
5 Celluloid oval C.G. Spencer 97.20% Pinback. “ C.G. Spencer the Man- The gun the Shell That Made It.” Maker: Whitehead and Hoag.
6 Celluloid oval C.G. Spencer 96.77% Pinback. “C.G. Spencer the Man- The Gun and the Shell That Made It.” Maker: Whitehead and Hoag.
7 Celluloid oval J.B. Taylor Pinback. “Winner of Seasons Average 1911 with Winchester Shotgun and Shotgun Shells.” Maker: Whitehead and Hoag.
8 Celluloid 7/8”blue background red “W” Italian Market advertising Pinback. “ Winchester Cartuchos Y Rifles” Maker: Whitehead and Hoag.
9 Celluloid 1&1/4” “Adolph Topperwein Who Always Shoots Winchester Guns & Ammunition” Pinback. Maker: Whitehead and Hoag.
10 Celluloid 1&1/4” pinback “Adolph Topperwein Who Always Shoots Winchester Cartridges.” Maker: Whitehead and Hoag.
11 Celluloid 1&1/4” red Winchester Pinback. “The Wonderful Topperweins Who Always Shoot Winchester Guns and Ammunitions.” Maker: Whitehead and Hoag.
12 Celluloid 1&1/4” red “W” Winchester Pinback. “The Wonderful Topperweins Who Always Shoot Winchester Guns and Cartridges.” Note: floppy hat on Plinky. Maker: Whitehead and Hoag.
13 Celluloid 1&1/4” Winchester Topperwein Pinback. This is the most common of the Topperwein Pinbacks. Note: different hat on Plinky. Maker: Whitehead and Hoag.
14 Celluloid 1&1/4” W.R. Crosby “Winchester Leader” Pinback. “The Champion Shot Of The World And The Shell He Shoots.” Maker: Whitehead and Hoag.
15 Celluloid 1&1/4” Winchester Tri-gate 1912 Pinback. “Leaders At The Trap in 1912 That Found Win In Winchester”. Pinback has lithograph of Allen Heil- W.R. Crosby & Fred Gilbert. Maker: Whitehead and Hoag.
16 Celluloid 1&1/2” Winchester Store Number. Armstrong Hardware Co., New Philadelphia, O. Maker: The American Artworks, Coshocton, O
17 Celluloid oval “Winchester The Repeater That Outshot Them All” Pinback.
18 Celluloid 1” Pinback promoting Winchester Skates. The printing is in Flemish. Maker: Pilgrim Specialty Co
19 Celluloid 1” “World Champion Ice Skaters Use Winchester Skates”. Maker:Pilgrim Specialty Co.
21 Celluloid 7/8” Winchester War Bonds Pinback. Unknown maker.
23 Celluloid 2&1/2” Winchester Sharpening Stone Advertising Winchester Cutlery.
24 Winchester 1&1/4” medal and enameled fob advertising
Leader, Repeater and Nublack Shells. The reverse reads” Souvenir of the Southern Hardware Jobbers Association's Convention 1905. Compliments of Winchester Repeating Arms Co.”
24X


Rare brass enameled gold plated Leader Fob. These fobs are very rare as they were given out to top sales representatives of Winchester. The top sales leader that this fob was presented to was A. Dietrich. The fob was made in Utica, N.Y.
25 Silver 1909 Winchester P.S.A.L. Trophy. Red enameled Winchester on fob and hanger engraved Winchester Trophy. Made by Dieges Clust. John St. N.Y.
26 Rare Winchester 22 Caliber Rifle Shooting Medal. This competition shooting medal was awarded in 1897 at the Madison Square Garden. Refer to the March 13th, 1897 issue of Forest and Stream for more information. The medal was an estate find measuring 1.25"x1.62"
27 Winchester gold plated brass and red enameled Baseball Trophy on original red ribbon. Maker: Robbins Co.
• Note: Winchester stickpins! All Winchester Stickpins have a clockwise twist in the shaft. Winchester never made any other colors than red, dark blue and yellow. All other colors are reproductions. These stickpins were reproduced back in the 1960's. Another way to tell an original is by the back side of the head stamp. The imprint should not show through.
28 Winchester gold plated brass and red enameled Baseball Trophy on original red ribbon. Maker: Robbins Co.
29 Winchester yellow enameled “The 96.77% Shells” Stickpin.
30 Winchester red enameled “The 96.77% Shells” Stickpin.
31 Winchester red enameled “The 97.20% Shells” Stickpin.
32 Winchester yellow enameled “Ask For Winchester Nublack” Stickpin.
33 Winchester blue enameled “Winchester New Rival Hunters Choice” Stickpin.
34 Winchester red enameled “The 96.77% Shells” Pinback.
35 Winchester yellow enameled “Shoot Winchester Shells” Stickpin.
36

Solid gold 1”x1&1/4” Winchester Fob. This fob has no makers name but originally was on a ribbon. The fob shows wear and the top loop may have been modified to accommodate a chain.
37 Small 1/2” Oliver Winchester Repeating Arms Company Lapel Pinback.  This pinback is the same design as the larger gold fob design just diminutive in size. X Tim Melcher Collection.
38 Winchester Repeating Arms Company Souvenir of the Michigan Retail Hardware Dealers Association Convention. The 1&3/16” brass and red enameled souvenir depicts three Winchester Leader Shells. X Tim Melcher Collection.
44 “Shoot Winchester Guns and Ammunition” thin brass shooting token. The token has a great old and mellow patina to it. From the collection of Tim Melcher.
45 Winchester red, white and blue Trade School Pinback. “Winchester Repeating Arms Company New Haven, Conn”. 10K gold.
1 Celluloid 1&5/8” red Hoegee Co. Hinged Pinback.
2 Celluloid 1&1/2 gold and white lithograph of the Hogee Girl.
3 Celluloid 1” red red Lithograph of the Hogee Girl.
1 Celluloid 2&3/4”x 1&3/4”knife sharpner. The Wm R. Burkhard Co. Guns-Sporting Goods Est. 1855 The Place Where Grandfather Traded”.
Phone: 608 778 2244 Email: krbuchert@gmail.com
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Designed by Ellen Urness Last Edited Date: 30 January 2024